DNA STYLES was established to become a global fashion and design clothing company. Launched to showcase unlimited creativity through multiple designs, brands, and associated services.
The world needs more love, that's what we believe! Therefore, it is on that basis ALL of our brands and designs were created. Every design has a unique message, that may appeal to each individual differently. We strive to put ourselves in the eyes of the customer and recognize that we are all different, yet we have a common and inherent ability to LOVE. IT'S ALL IN OUR DNA.
OUR PROMISE
We design for the believer, the dreamer, the doer — the one who dares to stand tall and walk in light. Every garment, stitch, and finish is a reflection of excellence and purpose.
Our promise is to deliver not only style but substance — clothing that inspires confidence, uplifts spirits, and honors the divine essence within us all.
OUR ESSENCE
It’s more than fashion — it’s who you are.
DNA Styles
is a philosophy, a declaration of inner truth. It.is a collective of fashion and lifestyle brands designed to empower the human spirit. We believe that everything you need to live with purpose, strength, and love is already within you — it’s written in your DNA.
Every collection we create carries a message of positivity, peace, understanding, perseverance, courage, faith, and love — values woven not just into fabric, but into life itself; the essential strands that form the fabric of who we are as human beings.
When you wear DNA Styles, you don’t just wear clothing — you wear conviction, light, authenticity, and purpose.
OUR STORY
We exist to uplift, to inspire, and to remind every person that no matter the challenge, it’s all in your DNA.
Born from purpose. Built on faith. Designed to inspire. DNA Styles was born from a simple but profound idea: the power to change the world begins within each of us.
Founded by Lincoln Greenidge and his sister Nicole Shelley Greenidge Prattico, DNA Styles represents a journey of faith, creativity, and resilience. It’s a brand inspired by the belief that fashion should not only reflect style but also carry meaning — an outward expression of an inward truth.
Essentially, to transform fashion into a vessel of light, confidence, and truth.
From the very beginning, our vision has been to create pieces that speak to the soul as much as to the eye — designs that remind you that perseverance conquers obstacles, that faith fuels purpose, and that love always wins.
DNA Styles stands at the intersection of luxury design and higher consciousness.
Each of our brands reflects a different expression of that same truth — that love and perseverance live within us all, and that style has the power to awaken purpose.
OUR VALUES
At the core of DNA Styles lies a set of guiding principles that shape everything we do. The seven pillars of our creative DNA.
- Positivity — We believe energy is contagious. Every design is meant to inspire and radiate optimism, hope, and light.
- Peace — True power begins with inner calmness and balance.
- Understanding — We listen, empathize, and create for real people with real stories.
- Perseverance — Our brand is built on resilience — pushing forward no matter the odds.
- Courage — We celebrate boldness: the courage to be yourself and to stand for something greater with conviction.
- Faith — It is the anchor of our creativity and purpose — the unseen thread that connects all things and binds our vision and our purpose.
- Love — The foundation of every thought, design, and interaction. Love is our language.
THE BRANDS UNDER DNA STYLES
Different styles. One spirit. Each DNA Styles brand speaks to a unique aspect of the human journey — yet all are united by the same heartbeat of positivity, faith, and love.
DNA Luxe
Sophisticated, timeless, and refined. Created for those who embody grace, confidence, and quiet strength.
DNA Active
For movement and purpose. Athletic inspired apparel built to energize mind, body, and spirit.
DNA Street
Bold. Fearless. Authentic. Streetwear that makes a statement of individuality and courage.
DNA Essence
Minimalist comfort pieces for inner peace and mindful living.
DNA Faith
Spirit-infused designs that celebrate belief, resilience, and divine purpose.